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The Admired Advisor Podcast

Nov 30, 2020

In this episode, Steve talks with Hilary Hendershott, the founder of Hendershott Wealth Management and the host of Profit Boss Radio. Hilary is an educator and advocate for empowering women to take more ownership of their finances.

Hilary was brought up in the wealth management industry with her dad at the helm of his own wealth management practice. She leaned heavily toward the behavioral and emotional side of financial planning and focused on marketing and messaging at the beginning of her career. 

When she set out on her own, she took some of her existing clients with her and, based on her own experiences in the industry, wanted to focus on providing services and education for women so that they felt they could have a seat at the table. 

Hilary talks with Steve about her experiences as a young woman in the financial services business, and how feeling like women didn’t belong in conversations about finances fuels her passion to help other women. They also talk about her business development strategies that have led to three distinct service offerings and client bases that she serves.

“Ninety-nine times out of a hundred, you meet a married couple and most of the money is literally in an account titled to his name. I think it's important that women come to the table and be equal in their thoughts about the money and their willingness to be a leader in their relationship about money.” ~ Hilary Hendershott

Main Takeaways 

  • Men and women might have different ways of thinking about money so make sure to gauge and adjust appropriately. 
  • A planner's job is to meet the client where they are, adjust, and use language that helps them. 
  • Most people’s view of money is heavily based on emotion and experience. Understanding this is the key to helping them plan for the future. 
  • Take care of the fundamentals and make sure redundancies are in place. This frees you up to be you and to pursue your life as you see it. 

Links and Important Mentions

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