Jan 18, 2021
In this episode, Steve talks with Ray Olson, the President and owner of Ray Olson Family Financial Planning in Richmond, Virginia.
Ray, a self-described “recovering CPA”, leans heavily into his client’s inquisitive nature. He pushes them to question the “how” and “why” of his firm’s financial planning advice.
Stepping into his father’s business, Ray transformed it from a product-based firm to a full-service wealth management firm. His father taught him how to approach client discovery: ask simple questions and let the client talk. Listening and learning all you can about your clients before you ever talk about finances is a technique that Ray has passed to his employees.
Ray talks with Steve about why it's important to make sure your client relationships are mutually inquisitive, the steps and experiences that create a warm client culture, and how their focus on improving client experience has led to a 100 percent referral-based business.
“I'm not sitting behind a desk asking a bunch of questions. We're sitting down, almost like in your living room, and I go, ‘So tell me what's important?’ And they've got something to drink to help them relax and be comfortable. Some people aren't going to be comfortable and it's hard to talk about it. But I think I'm pretty good at trying to help relax people because I can talk to them naturally. It's just kind of an instinct.” ~ @RayOlsonLLC